Booyoung Group has introduced a groundbreaking initiative to address the issue of declining birth rates by offering a 100 million won incentive per child born to its employees, becoming the first South Korean company to do so. The company has proposed providing national housing scale permanent rental homes to employees with a third child, contingent on the government allowing private sector involvement in the permanent rental housing market.
Booyoung Group Chairman Lee Joong-keun awarded a total of 7 billion won in childbirth incentives to employees, 100 million won each to 70 children born since 2021, at a New Year ceremony at the company headquarters in Seoul on Feb. 5. “In addition to the government’s efforts, our company decided to ease the financial burden of raising children, which is considered the biggest cause of the low birth rate problem, and to support employees to balance work and family directly.” Lee said.
The company plans to continue providing 100 million won for each child born to its employees. “I was worried before and after giving birth about how difficult it is to raise a child financially, but thanks to Booyoung Group’s extraordinary support, I can now plan for a second child,” said Son Jeong-hyun, a staff member who gave birth to a child on Jan. 3 this year. “I am grateful to the company for being so supportive.”
Lee suggested a policy for tax-exempt donations toward childbirth incentives to solve the low birth rate issue, allowing for income tax deductions for donors. He proposed that individuals or corporations donate up to 100 million won per baby born after 2021, and that both individual and corporate donation amounts be eligible for income tax deductions at the year-end settlement. “If such a system is supported, not only the government but also individuals and companies could voluntarily participate and overcome the low birth rate crisis, similar to the past ‘gold collecting campaign,’” Lee said.
