Coca-Cola is set to unveil ‘Coca-Cola Zero K-Wave’, a limited-edition offering inspired by the K-pop phenomenon.
The company made the announcement on Feb. 20, highlighting that this special product captures the essence of K-pop fandom. Its packaging boasts a visual graphic that mirrors the exhilaration fans experience when they discover their favorite K-pop artist. Notably, the packaging features the “Coca-Cola” logo in Korean on the front, while the flavor is described in Korean as “Refreshing Choice Flavor.” This product will be available in 36 countries worldwide, including South Korea, the United States, Japan, France, Spain, and Singapore.
In conjunction with this launch, Coca-Cola revealed plans to release ‘Like Magic,’ a promotional song and music video. This project is a collaboration with Park Jin-young, the executive producer at JYP Entertainment, one of Korea’s leading entertainment companies. The music video will feature performances by JYP’s top artists, including Stray Kids, ITZY, and NMIXX, to promote the ‘Coca-Cola Zero K-Wave’ limited edition.
Oana Vlad, Senior Director and Global Lead at Coca-Cola, commented on the initiative, stating, “The global K-pop fandom is expanding rapidly, and we are truly inspired by its passionate fans. With the launch of the ‘Coca-Cola Zero K-Wave’ limited edition, we aim to connect with this vibrant community on a global scale.”
