In today’s dynamic technological landscape, the emergence of the ‘AI Appliance Age’ is reshaping households worldwide. From refrigerators to air conditioners, everyday home appliances now feature artificial intelligence (AI) capabilities, delivering personalized experiences through user interactions. However, this surge in connectivity has raised concerns about data breaches, such as the unauthorized dissemination of images captured by a robot vacuum cleaner on social media in late 2022.
In response to these challenges, South Korean home appliance manufacturers are enhancing data security measures. For example, Samsung Electronics employs its ‘Knox’ security platform, utilizing blockchain technology to monitor connected devices and ensure data integrity. Similarly, LG Electronics encrypts and manages general data with stringent protocols, safeguarding information such as product installation details and usage patterns.
This proactive approach extends globally, with governments like the United States implementing certification programs to address vulnerabilities. To mitigate IoT security risks, the U.S. Federal Communications Commission (FCC) recently introduced the ‘US Cyber Trust Mark’ for compliant products. This initiative aims to prevent exploitation by hacking groups, thus safeguarding ordinary American households from potential intrusions.
The significance of home appliance security is highlighted by market expansion. According to market research firm MarketsandMarkets, the global IoT security market is projected to grow from $20.9 billion in 2022 to $59.2 billion by 2028, with an average annual growth rate of 23.1%. However, despite this growing demand, there is a significant shortage of cybersecurity professionals, particularly in the Asia-Pacific region. According to Google Cloud, the shortage of cybersecurity personnel in the Asia-Pacific region, including Korea, has reached 2.16 million, a concerning level compared to 500,000 in the U.S. and 300,000 in Europe.
Recognizing this gap, LG Electronics has partnered with Korea University to establish an ‘LG Cyber Security Track’ in the School of Cybersecurity’s master’s program. This initiative aims to cultivate talent directly in the field, addressing the critical need for skilled cybersecurity professionals in the home appliance industry and beyond.
A Korean home appliance industry insider commented, “As the era of AI appliances unfolds, stricter standards are required for the entire process of collecting, holding, processing, and destroying customer data,” adding, “AI and smart homes based on it are impossible without security.”
