Oxford Semantic Technologies

Samsung Electronics announced on July 16 that it agreed to acquire Oxford Semantic Technologies, a British startup specializing in knowledge graph technology for artificial intelligence (AI) applications. Samsung did not disclose the value of the deal.

Founded in 2017 by three Oxford University professors, Oxford Semantic Technologies has developed some of the world’s most advanced knowledge graph technology. This technology stores and processes data in a manner similar to human memory and recall.

Knowledge graph technology stores information as an interconnected web of related ideas, enhancing data integration and connectivity to improve user understanding and support faster information retrieval and reasoning. It is considered one of the key technologies for creating sophisticated and personalized AI systems.

Samsung said in a statement that this technology is challenging to implement due to the complex computations involved in converting dynamic and extensive real-world data into knowledge graphs and utilizing them. “Oxford Semantic Technologies has developed and successfully commercialized knowledge graph technology that optimizes data processing and enables advanced reasoning, in the cloud and on-device,” Samsung added.

“By integrating Samsung’s expertise in user experience and data with our advanced knowledge graph and reasoning technology, we will provide Samsung’s customers with even more sophisticated personalization,” said Peter Crocker, CEO of Oxford Semantic Technologies.