Samsung Electronics led India’s smartphone market in the third quarter of this year, capturing a 22.8% revenue share, according to market research firm Counterpoint Research. This marks the second consecutive year Samsung has held the highest revenue share in India’s Q3 market.
Following Samsung, Apple secured the second spot with a 21.6% share. Chinese brands Vivo, Oppo, and Xiaomi ranked third to fifth, holding 15.5%, 10.8%, and 8.7% of the market, respectively.
Counterpoint Research attributed Samsung’s strong performance to robust sales of the Galaxy S series and the integration of Galaxy AI features into the mid-range Galaxy A series, which has boosted sales of higher-priced models. “Samsung’s approximately 23% revenue share reflects its dominant position in India, driven by the Galaxy S series’ popularity,” the firm explained.
Additionally, Counterpoint noted that Samsung’s strategic enhancements in its mid-range offerings have played a significant role in maintaining its market lead.
Overall, India’s smartphone market revenue in Q3 increased by 3% compared to the same period last year, indicating steady growth in the sector.
