Hisense, a leading Chinese television manufacturer, unveiled advanced Mini LED TV technology at CES 2025, the world’s largest IT exhibition, revealing its ambition to lead the global TV market. The company announced a new era of “self-emitting RGB” TV based on Mini LED technology, addressing long-standing issues with Chinese TVs such as color reproduction and brightness.
At a press conference held at the Mandalay Bay Hotel in Las Vegas on Jan. 6, Hisense executives highlighted their technological advancements. Vice President David Gold revealed, “Last year, Hisense led in sales volume and revenue for premium TVs above 87 inches.” Director Andre Clark said, “By overcoming the technical limitations of RGB LED chips, we achieved superior color performance compared to QD-OLED while reducing energy consumption, setting a new industry benchmark.”
Hisense directly compared its 116-inch RGB Mini LED TV with Samsung’s QD-OLED models, highlighting its competitive edge. Unlike traditional Mini LED TVs that use white LEDs and LCD filters, this model features independent red, green, and blue LEDs for sharper, more vibrant colors. However, achieving precise color performance and managing the higher heat generated by RGB LEDs is challenging, as excessive heat can affect the TV’s lifespan and performance.
Hisense emphasized that it has overcome these challenges. Dennys Li, president of Hisense visual technology, said, “Our RGB Mini LED ‘TriChroma TV’ reduces energy consumption by over 20% compared to QD-OLED and conventional Mini LED TVs, while delivering more vivid colors. While QD-OLED remains mainstream, it needs improvements in brightness and energy efficiency.”
Hisense also unveiled its micro LED TV, known as “the ultimate display technology,” rivaling OLED in performance. Clark announced plans for a 136-inch micro LED TV featuring over 24.88 million chips. He said, “Micro LED overcomes OLED’s vulnerabilities to burn-in and heat, offering consistent visuals for years.”
TCL, another Chinese TV manufacturer, introduced next-generation Mini LED TVs at its media conference. Vice President Scott Ramirez highlighted TCL’s investment in high-output LED chips and advanced optical designs, noting the company’s significant market share growth in North America last year.
Observers noted that both Hisense and TCL aimed to reshape the perception of Chinese TVs as low-cost, low-quality products. In contrast, new TV offerings from Samsung and LG received limited attention at this year’s CES. LG Electronics questioned the commercial viability of micro LED TVs due to high costs. An LG executive said, “Brightness may be an advantage of Chinese TVs, but our new OLED models also boast significant improvements in brightness compared to previous versions.”
