Samsung Electronics and LG Electronics are rolling out new products featuring artificial intelligence (AI) and enhanced security, aiming to capture consumer interest with cutting-edge technology as they fend off competition from Chinese TV and appliance makers.
Samsung announced on Feb. 13, that it will launch a 55-inch OLED (organic light-emitting diode) TV in S. Korea with upgraded AI capabilities. The company has packed its first TV release of the year with AI-driven features designed for user convenience.
The new “AI Smart Home” function analyzes household activity patterns, device statuses, and indoor temperature and air quality, then suggests actions based on the environment. If air quality is poor, the TV may recommend turning on an air purifier. On hot days, it might suggest closing the blinds to improve air-conditioning efficiency.
Also, a newly added “AI button” on the remote allows users to receive recommendations for similar content based on what they are watching or look up details about actors appearing on screen.
Meanwhile, AI-powered features are also expanding across home appliances. Last month, LG introduced two air conditioners that operate on voice commands without requiring a remote control. If a user says, “It’s too cold,” the AI will respond, “How much would you like to raise the temperature?” and adjust the settings accordingly.
LG’s massage chair, released in January, uses AI to analyze a user’s preferred massage techniques and intensity, providing a personalized experience.
Both Samsung and LG are also strengthening their security solutions, addressing growing concerns among S. Korean consumers about data breaches and hacking risks associated with Chinese home appliances. LG’s security program, “LG Shield,” encrypts user data in real time and continuously monitors for external hacking attempts, blocking them as needed.
