Samsung’s vision of the AI-powered home is becoming reality, with smart appliances that recognize voices, find phones, and adjust temperatures based on personal preferences.
Due to Samsung’s upgraded AI technology, moments like this are now possible at home.
One morning, as a man reaches for a glass of water, he says, “Bixby, what’s on my schedule today?” A 32-inch screen on the refrigerator lights up, showing his agenda and list of meetings. When his wife pulls towels from the washer-dryer and says, “Find my phone,” her smartphone starts ringing from the bathroom. Samsung’s artificial intelligence voice assistant, Bixby, recognizes their voices and responds with personalized commands.
Once the couple leaves the house, appliances like the air conditioner and air purifier automatically switch to “away mode,” and the robot vacuum begins cleaning.
This is the daily life Samsung Electronics envisions with the AI-powered appliances it is introducing this year.
On Mar. 28, the company hosted its home appliance showcase event “Welcome to Bespoke,” where it unveiled new products and features. The latest models, set to roll out in phases during the second quarter, are equipped with enhanced AI capabilities and screens that function much like tablet PCs.
“Samsung aims to go beyond hardware innovation to deliver an ‘AI home’ experience that understands and cares for users by connecting devices and integrating AI technology,” said Moon Jong-seung, executive vice president and head of development at Samsung’s Digital Appliances (DA) division.
Most of the appliances showcased come with a smarter version of Bixby and 7- to 9-inch screens. This year’s update incorporates cutting-edge technologies such as large language models (LLMs) that power AI services and a feature called “Voice ID,” which recognizes users by their voices. Once each family member registers their voice, Bixby can automatically provide personalized services.
For instance, if the father, who prefers cooler temperatures, mentions that the room feels warm, Bixby—having learned his air conditioner habits—will significantly lower the temperature. But if the mother, who is more sensitive to cold, says the same, Bixby will adjust the temperature only slightly. The system can also handle multiple commands at once; when a user says they’re heading to another room and asks to turn off the living room TV and air conditioner, Bixby will shut down both devices simultaneously.
To ensure the AI home runs smoothly, every appliance in the house needs to understand and respond to voice commands. To that end, Samsung has embedded voice-enabled screens in key appliances like washing machines, refrigerators, and induction cooktops. These screens not only allow for simple touch-based controls but also serve as hubs that interpret spoken commands and connect various devices.
The AI system can also detect users’ movements within the house and, if no one is home for an extended period or there is no biometric activity, it can send alerts to other family members. Moon said the company plans to more than triple the number of appliances equipped with screens.
As home appliances become more involved in monitoring users’ daily lives, security has become a higher priority. Amid growing concerns about data leaks from Chinese-made robot vacuums, Samsung is emphasizing its commitment to privacy protection.
The company said it has strengthened its security through its proprietary solution, Knox. Sensitive information such as passwords and authentication data are stored separately on a secure chip within the device, known as “Knox Vault,” to prevent external breaches. In addition, Samsung has introduced a new feature called “Knox Matrix,” which immediately cuts off internet access if a hacking attempt is detected.
Alongside its AI and security enhancements, Samsung has also upgraded the basic functions of its appliances. The new all-in-one washer-dryer, Bespoke AI Combo, offers increased load capacity and shorter run times compared to last year’s model.
The unit now handles up to 25 kilograms (55 pounds) for washing and 18 kilograms (40 pounds) for drying—the largest capacity available in South Korea. It also reduces the wash-and-dry cycle from 99 minutes last year to 79 minutes this year.
