The official poster for 'Noryang: Deadly Sea,' released on Dec. 20, 2023./Lotte Entertainment

This winter, ‘Noryang: Deadly Sea,’ the final installment of the renowned South Korean naval admiral Yi Sun-sin trilogy, is making a significant impact at the box office, with ticket sales surging as the Christmas holiday approaches.

The film ‘Noryang,’ released on Dec. 20, experiencing a box office surge, exhibits a steady increase in advance ticket sales in anticipation of the Christmas holiday season. Data from the Korean Film Council indicates that since the evening of Dec. 21, the movie has sold over 400,000 tickets, highlighting its growing popularity.

Audiences seeking cinematic entertainment during the Christmas holidays are particularly drawn to the film, largely due to the central figure of Yi Sun-sin, a celebrated Korean national hero. The movie’s broad appeal, ranging from being an ideal choice for dates to family outings, has been crucial in its success, ‘Noryang’ has been praised for its ability to validate the cinema-going experience.

A significant aspect of the film’s appeal lies in its connection with audiences who have followed the trilogy for a decade, beginning with ‘The Admiral: Roaring Currents’ and followed by ‘Hansan: Rising Dragon.’ ‘Noryang’ is noted for providing an immersive and emotional winter theater experience, featuring intense naval battles and a poignant portrayal of General Yi Sun-sin’s life.

‘Noryang’ is a war action epic that portrays General Yi Sun-sin’s final battle against the retreating Japanese forces, seven years after the outbreak of the Imjin War. The film, capturing the climactic battle and victory, has maintained its position at the top of the box office for two consecutive days.