Boy band BTS member J-Hope’s pop-up store has opened, said his management agency Big Hit Music on Mar. 30.
Open from March 30 to April 5 in Seongsu-dong, Seoul, this pop-up store marks the first solo endeavor by a BTS member. It celebrates the launch of the documentary series “Hope on the Street,” which premiered on Mar. 28, alongside the special album “Hope on the Street Vol.1,” released just a day earlier.
The pop-up site, spanning three floors, is filled with street-style objects and content related to the special album and documentary series.
Visitors can listen to J-Hope’s new songs, watch videos, smell scents dispersed on each floor, and taste beverages. The first floor displays various portraits of J-Hope.
The highlight of the first floor is a space that seems to have directly transferred J-Hope’s studio.
On the second floor, visitors can experience the documentary series and the new record. They can watch the official motion picture of the new album’s title song, “NEURON,” and interact with content like the question emphasized in this project, “What is the driving force of your neurons?”
The third floor hosts a dance workshop, “NEURON THE STREET,” for those who registered in advance.
“Visitors can do more than just listen to J-Hope’s new songs and watch videos. They can smell scents dispersed on each floor, taste beverages, and have various experiences,” the agency said. “This is J-Hope’s idea, hoping visitors can have a synesthetic experience at the pop-up.”
This article was originally published on March 30, 2024.
