South Korean girl group BabyMonster, under YG Entertainment, is getting popular rapidly. The rise can be attributed to one simple factor: their undeniable talent. The group distinguishes themselves with their exceptional vocal abilities, not relying on hype or flashy performances,
When BabyMonster released their debut mini-album “BABYMONS7ER (title track ‘SHEESH’)” on Apr. 1., they didn’t immediately make waves. In fact, “SHEESH” didn’t crack the top 100 on Melon, a leading music platform in South Korea, right after its release. However, as of Apr. 29., the track has climbed to the impressive 13th position on the daily chart.
Their popularity isn’t confined to South Korea; it’s spreading globally. On Spotify, as of Apr. 25, SHEESH ranked 80th on Spotify’s daily top songs chart, and its monthly listeners have surpassed 9 million, with its presence on the platform remaining strong for three consecutive weeks.
BabyMonster’s live performances were spotlighted in their promotional activities following the release. Their “just-voice” performances, showcased on platforms like Mnet’s “M Countdown” and YouTube’s “It’s Live,” garnered significant attention. These performances, devoid of pre-recorded music, underscored the group’s raw talent and stage presence, captivating audiences.
The positive reception isn’t limited to the title track. “BATTER UP,” another track in the BABYMONS7ER, has now surpassed 100 million streams, a testament to their consistently outstanding live performance skills.
Despite being YG Entertainment’s first girl group without the influence of producer Teddy Park, BabyMonster has stayed true to the label’s hip-hop roots while carving out their unique style. Their journey reflects their dedication to honing their craft and pushing boundaries to showcase their originality.
Quotes like “The group’s originality shines through their hard work and debut” and “It’s been a while since I’ve been genuinely impressed by idol live performances” capture the sentiment surrounding BabyMonster’s rise in the industry.
