Blackpink’s Jennie has made headlines with the revelation that she could potentially earn over 600 million won for a single Instagram post. This information comes from UK-based data analytics firm Hopper HQ, which recently released its “2024 Instagram Rich List,” showcasing the earnings celebrities around the globe could command for their social media posts.
Jennie, who ranks 36th on the list, is estimated to earn up to $511,000 (approximately 686 million won) per post. This means that any brand seeking to have Jennie promote their product on Instagram would need to pay nearly 600 million won for a single post.
Her bandmate Lisa, with nearly 100 million followers, ranks 29th and could earn an estimated $623,000 (about 836 million won) per post. Meanwhile, Jisoo ranks 40th, with potential earnings of $474,000 (around 636 million won), and Rosé follows closely at 42nd, with $472,000 (approximately 633 million won) per post. Jisoo and Rosé each have roughly 79 million followers.
Other notable K-pop stars include BTS’s Jin, who ranks 68th with an estimated $292,000 (around 392 million won) per post. BTS’s RM comes in at 71st with $280,000 (about 375 million won), followed by ASTRO’s Cha Eun-woo at 72nd with $274,000 (approximately 367 million won). Actor Lee Min-ho rounds out the group at 88th with potential earnings of $211,000 (about 280 million won) per post.
At the top of the global list is football star Cristiano Ronaldo, who, with around 600 million followers, could earn a staggering $3.432 million (approximately 4.6 billion won) per Instagram post.
