HYBE’s Ador, the label managing K-pop girl group NewJeans, plans to file criminal charges against the group’s manager for breach of duty, alleging unauthorized dealings with global luxury brands.
The manager, currently on leave, is accused of bypassing Ador’s protocols by directly pursuing advertising contracts for NewJeans without notifying the label. Ador intervened to halt the negotiations and has confirmed its intent to pursue legal action, citing the manager’s actions as a violation of company policy.
The case comes amid broader tensions between NewJeans and Ador. The group, under exclusive contract with the label until July 31, 2029, recently launched its own social media account, “jeanzforfree,” raising speculation about a potential break from the agency. Posts on the account have featured photos directed by former Ador CEO Min Hee-jin, further fueling rumors of independent activities.
Reports have also linked NewJeans to South Korean telecommunications equipment company DAVOLINK, with claims that member Hyein’s uncle approached the company in September seeking a 5 billion won ($3.8 million) investment. Allegations suggest the uncle facilitated meetings between Min and DAVOLINK executives, who were reportedly considering transferring control of the company to Min to develop it into an entertainment agency.
While DAVOLINK had earlier announced plans to promote K-pop content globally, its stock dropped sharply after Min denied any involvement, stating no discussions or agreements had taken place.
Under South Korea’s standardized entertainment contracts, artists are required to conduct activities exclusively through their agencies. Any independent actions, including those facilitated by family members, could breach contractual obligations and lead to penalties or lawsuits.
Hanni, an Australian-Vietnamese member of NewJeans, could also face challenges. Foreign artists in South Korea must hold an E-6 visa, sponsored by a registered entertainment agency. Switching agencies would require a new sponsor, potentially complicating her ability to continue working in the country.
The situation has drawn scrutiny within the entertainment industry as a potential “tampering” case, where artists negotiate with other entities before their contracts expire. The Korea Music Content Association urged all parties to respect the legal framework governing exclusive contracts.
“We call on Min Hee-jin to clarify her position and encourage NewJeans to engage in constructive discussions with their label or await the court’s decision if an agreement cannot be reached,” the association said in a statement.
