K-pop management giant JYP Entertainment’s stock price continues to hit new lows day after day.

/Courtesy of JYP Entertainment

According to the Korea Exchange on May 21, the company’s stock is trading at 58,700 won as of 9:14 a.m., marking a decline of 400 won (0.68%) from the previous trading day. The stock reached its one-year low of 58,600 won in the early trading session.

Following a closing price of 60,000 won on May 17, the stock fell to 59,100 won the day before, and the downward trend persists today.

Ji In-hae, a researcher at Shinhan Securities, said, ”What is more urgent than performance for JYP Entertainment’s stock price is a smooth artist transition to mitigate rising costs, and reduced reliance on major intellectual properties by leveraging the success of new IPs.”