Young Korean men are giving a lot of tender loving care to their eyebrows now the upper third of the face is all that most people can see of them.
Sales of eyebrow pencil and other eye cosmetics for men are surging.
A straw poll of 750 men between 20 to 49 last week found that 24.3 percent had used eyebrow razors and scissors, while 16.4 percent tattooed their eyebrows to make them look fuller and darker or had them waxed.
At cosmetics retailer CJ Olive Young, sales of men's eyebrow pencils increased 32 percent on-year between March and May.
A staffer said, "The increase prompted us to set up a men's zone in our stores."
