To celebrate the year of 2024, which is the Year of Blue Dragon under the Asian zodiac, Starbucks Korea is releasing three new beverages and three new food items representing the blue dragon from Jan. 1. next year.
The first drinks of the new year will be the Blue Dragon Classic Milk Tea, Blue Dragon Hazelnut Latte, and Pink Foam Strawberry Latte, all inspired by the Blue Dragon.
Blue Dragon Classic Milk Tea is a smooth blend of classic milk tea with earl gray foam. Traditionally, blue dragon is represented with gardenia, a traditional ingredient that has been used to give color to dishes such as Korean pancakes and rice cakes.
The Blue Dragon Hazelnut Latte brings out the hazelnut flavor with a double espresso shot for customers who prefer a deep, rich coffee taste.
The Pink Foam Strawberry Latte adds fluffy strawberry-flavored pink foam based on the sourish Starbucks Strawberry Latte.
In addition, Starbucks is also launching three food items, including the Blue Dragon Earl Grey Chiffon Cake and Blue Dragon Blueberry Souffle Cake, featuring whipped cream decorations depicting a blue dragon and a moist Earl Grey chiffon filling.
“We wish all of our customers and partners all the best for the Year of the Blue Dragon,” said Sohn Jeong-hyun, CEO of Starbucks Korea. “In 2024, Starbucks will provide a fun experience with our new beverages, foods, and events.”
