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Korean Ramyun noodles have become the country’s signature export product. According to the Korea Customs Service, the value of instant noodle exports rose 13.5 percent year-on-year to $765.43 million(US$1=￦1321). It is estimated that Korean Ramyun’s overseas sales exceeded ￦2 trillion when added to the amount produced and sold by overseas factories.
The fastest-growing market for Korean Ramyun overseas is the United States. ￦33 billion, or 28 percent of Nongshim’s operating profit in the first half of the year, came from its U.S. operations. “We maximized sales through a strategy of selection and focus on large U.S. customers,” said a Nongshim official. Nongshim has focused on managing its distribution network by prioritizing the supply of flagship products such as Shin Ramyun to top U.S. customers such as Walmart and introducing new products first, an official explained.
The increase in sales is also attributed to the fact that the company did not follow the image of “low-cost food” that Japanese brands had established in the past, but instead focused on the premium concept of “a great meal”. “The taste and quality of our products have been recognized by media in the U.S., including the New York Times, which named Shin Ramyun Black the best Ramyun in the world,” said a Nongshim official.
